MOBIGLOBE FILM
MEDIA INSTALLATION – WOLFSBURG, GERMANY
What will be the mobility of the future? By what means will we travel; how will we plan our cities and how will we organize our lives in order to stay mobile? Such questions are addressed by visionary thinkers in the Mobiglobe installation at the Autostadt in Wolfsburg. The installation shows mobility as the systemic interplay between transportation, city structure, resource flows and lifestyle. Its main message is that sustainable mobility needs to be based not only on improved cars running on renewable energy or new solutions for public transport, but also on urban planning strategies, resource management and changes in personal lifestyle. Only with combined measures in all areas can mobility truly be optimized. In the film, presented on six over-sized rear projection panels arranged like the windows of a car, four visionaries are presenting their projects or concepts; in the same space, six interactive stations add detail and explain the defining parameters of each project.
The graphic leitmotiv of the installation is a starry sky representing the many ideas available to improve the future. Among them are those that can be combined to innovative strategies and sustainable solutions. But only when the issues confronting us are understood in a systemic manner, meaningful choice becomes possible. The interviews take place in the white space generated by one of the stars enveloping all the screens and are supported by precisely choreographed graphics. Each segment ends with a panorama of a real environment showing the project or concept in action. The film illustrates the progress from idea to strategy, project and implementation and makes a proactive stance towards the future palpable.
CREDITS
| Project: | MobiGlobe 3.0 |
| Year: | 2009 – 2010 |
| Client: | Autostadt GmbH |
| Location: | Wolfsburg, Germany |
| Program: | Media Installation |
| Concept, Research, Script: | Hosoya Schaefer Architects, Zürich |
| Graphics and Art Direction: | Hosoya Schaefer Architects, Zürich |
| Film Production, Script, Direction: | BLM Filmproduction GmbH, Hamburg |
| Post Production: | OPTIX Digital Pictures GmbH, Hamburg |
| Production Interactive Stations: | Shiftcontrol Studios, Copenhagen |
| Graphic Consulting, Styleguide: | Büro Destruct, Bern |
